Game Changing Technology for any Business
Posted by TheMozTeam
This blog post was originally published on the STAT blog.
The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions.
But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.
Follow along as we walk through the different kinds of segments in STAT, how to create them, and which tags you’ll want to get started with. You’ll be a fanciful segment connoisseur by the time we’re through!
Segmentation in STAT
In STAT, keyword segments are called “tags” and come as two different types: standard or dynamic.
Standard tags are best used when you want to keep specific keywords grouped together because of shared characteristics — like term (brand, product type, etc), location, or device. Standard tags are static, so the keywords that...
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