Game Changing Technology for any Business
Posted by SamuelMangialavori
If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone!
Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation.
What do we mean by cannibalisation in SEO?
This unfortunate and often unnoticed problem harms the SEO potential of the pages involved. When more than one page has the same/similar keyword target, it creates “confusion” in the eyes of the search engine, resulting in a struggle to decide what page to rank for what term.
For instance, say my imaginary e-commerce website sells shoes online and I have created a dedicated category page that targets the term ‘ankle...
[Read More ...]
This feed powered by Local Video Pros
How to Identify and Tackle Keyword Cannibalisation in 2019 was originally posted by Video SEO Services Breaking News
No comments:
Post a Comment