Game Changing Technology for any Business
Posted by KristinTynski
In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups.
Today, I’m going to take you a little deeper — we'll be looking at a few techniques for forming an even better understanding of the publisher syndication networks in your particular niche. I've broken this technique into two parts:
- Technique One — Leveraging Buzzsumo influencer data and twitter scraping to find the most influential journalists writing about any topic
- Technique Two — Leveraging the Gdelt Dataset to reveal deep story syndication networks between publishers using in-context links.
Why do this at all?
If you are interested...
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Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch was originally posted by Video SEO Services Breaking News
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