Game Changing Technology for any Business
Posted by Dr-Pete
Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters.
Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets over 300 characters. Over the weekend, they seem to have rolled back that change (Danny Sullivan partially confirmed this on Twitter on May 14). Besides the obvious question — What are the new limits? — it may leave you wondering how to cope when the rules keep changing. None of us have a crystal ball, but I'm going to attempt to answer both questions based on what we know today.
Lies, dirty lies, and statistics...
I pulled all available search snippets from the MozCast 10K (page-1 Google results for 10,000 keywords), since that's a data set we collect daily and that has a rich history. There were...
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How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away) was originally posted by Video SEO Services Breaking News
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