Game Changing Technology for any Business
Posted by kerryjones
Is there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office.
We do have our own tried-and-true formula that we continually tweak based on our observations of what does and doesn’t succeed. To help us spot trends that shape this formula, we collect data about every content marketing campaign we create for our clients. But we don’t keep this data to ourselves – sharing our internal data with the marketing community helps others create better content based on what’s worked for us.
We did this a few years ago using a set of 345 campaigns, and now that we have double the number of our campaigns under our belt, we dug into our data again. This time, the sample size was 759 campaigns that launched between 2013 and 2017.
As part of our analysis, we looked at the relationship between campaign performance, measured by the number of placements and social shares a campaign earned, and the...
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How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns was originally posted by Video SEO Services Breaking News
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