Game Changing Technology for any Business
One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of Mastercard, but I was expecting a wake. Hey, storytelling has been very, very good for me so, I wasn’t really looking forward to hearing some guy from a credit card company tell me that “Mastercard believes we need to stop being great storytellers.” But, boy, was I wrong.
How To Break Through to Your Customers
Rajamannar defines “storytelling” as talking at consumers. And, since the “Mad Men” era, brands have used advertising to broadcast their stories at a large audience of consumers. But, it’s stopped working. He told the audience of advertisers in the Liberty Theatre, “Latest reports state that there are over 600 million devices running ad block software, and the message from consumers is clear: Stop interrupting me – I don’t want to see your ads. At the same time,...
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