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Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout will probably happen in phases over time, I’m calling the day this change goes live worldwide “D-day” in the post below. Mobilegeddon was already taken.
You don’t want to be in a situation on D-day where your mobile site has broken meta tags, unoptimized titles and headers, missing content, or is serving the wrong HTTP status code. This post will help you prepare so you can sleep well between now then.
What is a mobile parity audit?
When two or more versions of a website are available on the same URL, a "parity audit" will crawl each version, compare the differences, and look for errors.
When do you need one?
You should do a parity audit if content is added, removed, hidden, or changed between devices without sending the user to...
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How and Why to Do a Mobile/Desktop Parity Audit was originally posted by Video SEO Services Breaking News
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