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Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Game Changing Technology for any Business

Posted by BritneyMuller

It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments!

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Set yourself up for success.

They say if you can measure something, you can improve it.

In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value.

It also helps you pivot your priorities when something isn’t working.

Start with the end in mind

While it’s common to have multiple goals (both macro...

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Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO was originally posted by Video SEO Services Breaking News

14 SEO Predictions for 2019 & Beyond, as Told by Mozzers

Game Changing Technology for any Business

Posted by TheMozTeam

With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Read on for an exhaustive list of fourteen things to watch out for in search from our very own Dr. Pete, Britney Muller, Rob Bucci, Russ Jones, and Miriam Ellis!

1. Answers will drive search

People Also Ask boxes exploded in 2018, and featured snippets have expanded into both multifaceted and multi-snippet versions. Google wants to answer questions, it wants to answer them across as many devices as possible, and it will reward sites with succinct, well-structured answers. Focus on answers that naturally leave visitors wanting more and establish...

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14 SEO Predictions for 2019 & Beyond, as Told by Mozzers was originally posted by Video SEO Services Breaking News

Jimmy Fallon Grossed 2.6 Billion Views on YouTube This Last Year

Game Changing Technology for any Business

Jimmy Fallon just hit 20M YouTube subscribers, so we took a look at how well his "Tonight Show" channel has performed over the last year (hint: it's done incredibly well!).

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Jimmy Fallon Grossed 2.6 Billion Views on YouTube This Last Year was originally posted by Video SEO Services Breaking News

Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

Game Changing Technology for any Business

Posted by KristinTynski

In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups.

Today, I’m going to take you a little deeper — we'll be looking at a few techniques for forming an even better understanding of the publisher syndication networks in your particular niche. I've broken this technique into two parts:

• Technique One — Leveraging Buzzsumo influencer data and twitter scraping to find the most influential journalists writing about any topic
• Technique Two — Leveraging the Gdelt Dataset to reveal deep story syndication networks between publishers using in-context links.

Why do this at all?

If you are interested...

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Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch was originally posted by Video SEO Services Breaking News

The NFL, PewDiePie Win Big on January’s Top Sponsored Videos

Game Changing Technology for any Business

January's top sponsored videos were led by the NFL for Super Bowl-related content as well as the well-known YouTuber PewDiePie. Find out who else landed on the month's global sponsored video chart!

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The NFL, PewDiePie Win Big on January’s Top Sponsored Videos was originally posted by Video SEO Services Breaking News

International and News Dominate Top Facebook Videos and Publishers in January 2019

Game Changing Technology for any Business

International publishers, along with top news and politics media companies, were front and center for January 2019's Facebook leaderboard. Read more here!

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International and News Dominate Top Facebook Videos and Publishers in January 2019 was originally posted by Video SEO Services Breaking News